Wednesday, December 14, 2011

Pumped Up Kicks



So here's the result of the Toitoy X PUMA collaborative collection. Just to refreshhhh your memory, the theme was 'The streets you live on.' And I basically wanted to create awareness through this project. The name of my collection is Pumped Up Kicks which is the title of a song by Foster the People. The song deals with angry teens who have criminal intentions. Pumped up kicks were the shoes rich kids wore in the 90s and the States had a lot of cases where these kids would be targeted because they wore them. I directed my theme to the street violence in Johannesburg.